repost from June 10, 2013 By Tom Hopkins
Are you selling or serving?
As a true
sales professional, what you do provides genuine, specific, and highly
personalized service to people who have the need and ability to own your
product or service. Selling is service.
As an
individual or as an organization, you may face incredible pressure to put your
product or service, your monthly quota, your company, or even your own personal
goals ahead of the needs of your client. That, my friend, is the road to
tragedy, not to achievement.
Clients are
becoming more sophisticated in their knowledge of products and services, and in
the new technologies that continually spring onto the market. More than that,
customer needs are continually shifting with changes in demographics, economies
(local, regional, national, and global), politics, and technology.
The winners
in the future will be those individuals and organizations who take on these
multifaceted challenges and turn them into opportunities to build strong and
long lasting relationships with individual clients.
That, my
friend, takes selling.
SOURCE: http://www.tomhopkins.com/blog/sellingskills/selling-is-serving
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