How Social Media is Impacting the Sales Process [VIDEO]

June 20, 2013 By Tom Hopkins

Today’s sales environment has definitely changed and professional salespeople are learning to adapt by embracing social media as an effective way to connect with prospects and customers.

From sparking a conversation on Twitter, to connecting and sharing resources with someone on LinkedIn, social media has armed us with new ways to research, prospect and add value more creatively than ever before.

In this video, social media strategist Joe Soto, CEO of Revenue Inbound, interviews Tom Hopkins to get his thoughts and insights on how social media is impacting the sales process.

Here are some of the tough questions asked and discussed in the video below: 

1.     What do you say to the new young sales professional who believes he or she can rely on social media and technology to build relationships with prospects?
2.     What are the important people skills a new person entering the sales world must master that will then transfer how he or she comes across when using social media tools?
3.     What do sales leaders need to do to make sure their people are well trained or coached on what matters most?
4.     Do face-to-face and phone conversations still have the same value or can salespeople do it all online today?
5.     Where do you think social media has helped the most, and where has it hurt the most in how we sell in today’s environment? 

Click here to watch video.