When
you are working with artists or heads of labels, they will often try
to stall you or dismiss you by saying the purchase of our service just isn’t in
their budget. For some, it can become reflexive to say that. Rather than let
the impersonal budget stand between you and a potential sale, get them to admit
who is in charge of the budget. Then, sell the value of our offering over the
value of sticking to something that was created before they even knew our
benefits were available.
It
might sound something like this:
To
Label:
“I can understand that, LABEL. That’s why I contacted you in the first place. I’m fully
aware of the fact that every well-managed business manager controls the flow of
his/her artist money with a carefully planned budget. The budget is a necessary
tool for every manager to give direction to their artist goals. However, the
tool itself doesn’t dictate how the company is run. It must be flexible. You,
as the controller of that budget, retain for yourself the right to flex that
budget in the best interest of the artist’s financial present and competitive
future, don’t you?
What we have been examining here today is a
system, which will allow your artist an immediate and continuing competitive
edge. Tell me, under these conditions, will your budget flex, or will it
dictate your actions?”
To
Artist:
“I can understand that, Artist. That’s why I contacted you in the first place. I’m fully
aware of the fact that every success artist controls the flow of his/her money
with a carefully planned budget. The budget is a necessary tool for every artist
to give direction to their goals. However, the tool itself doesn’t dictate how
your business is run. It must be flexible. But you, as the controller of that
budget, have the right to flex your budget in the best interest of your
financial and competitive future, don’t you?
What we have been examining here today is a
system, which will allow your music an immediate and continuing competitive
edge. Tell me, under these conditions, will your budget flex, or will it
dictate your actions?”
ABC
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