One of the most misunderstood money makers for recording artists is trademarks. Understand how to own them and how to use them and gain all the leverage.
In today's DIY market it's important to understand all the potential income streams. A large chunk of this is understanding how intellectual property can work to a bands advantage. Many assume this means "copyrights" but in actuality it's a combination of both "copyrights" AND "trademarks." Learn why you need a trademark, how to file them, and better yet how to use them as leverage and control.
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