Monday, September 10, 2012

Revamp Your Sales Pitch Today (You Might Win Big)

We are currently living in a conversation economy. Buyers today don't want to talk with someone who knows nothing about their needs. The challenge for sales professionals is to find engaging ways to explain who they are, what they do, and how they can help customers and prospects -- without launching into a dull monologue or overenthusiastic babbling. 

The world of selling is moving toward collaboration and co-creation. It's time to ditch the flat, scripted sales pitch. Just as you routinely update technology, hire new and better sales reps, and renovate your sales process, you also want to give attention to your personal and professional messaging.

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