We are currently living in a conversation economy.
Buyers today don't want to talk with someone who knows nothing about
their needs. The challenge for sales professionals is to find engaging
ways to explain who they are, what they do, and how they can help
customers and prospects -- without launching into a dull monologue or
overenthusiastic babbling.
The world of selling is moving toward collaboration and co-creation.
It's time to ditch the flat, scripted sales pitch. Just as you routinely
update technology, hire new and better sales reps, and renovate your
sales process, you also want to give attention to your personal and
professional messaging.

No comments:
Post a Comment