An A&R's Primary Purpose Leads to Success

The Primary Purpose of Your Enterprise

It is critical that there is a primary key, or primary purpose behind every business and profession. This primary purpose always and axiomatically leads to great success, business wealth and personal fortune. With it, you will always succeed. You make it virtually impossible not to succeed. I would say, actually, that you make it 100% impossible to fail when you instill everything you do, every action you take, every product you buy-in or manufacture, every service or treatment you provide, every communication, every transaction you conduct, and the way you conduct it with this primary purpose behind it. If this is absent from your enterprise, you are destined to continually struggle growth-wise, sales-wise, cash-wise and fulfillment-wise. Worse, your artists, client or patient will not receive the greatest benefit he or she deserves. It is this. The primary purpose of any enterprise—huge, medium, or tiny—is to provide the highest degree of service, value and result to every artists or organization that inquires of you, asks for advice from you, and buys or invests from you. This is your purpose. This is your highest, truest, and most rewarding mission as a business owner or A&R professional.

See, the Success

You see, the success of your enterprise has nothing to do with you. It has nothing to do with any self-serving desires to attain success and wealth and recognition and freedom and fulfillment from your activity. These self-attainments are one or more of the major reasons you have created the enterprise you’ve created. And they’re important reasons. I’ll talk about these in a minute.

But they should NOT be, and cannot be, the primary reason. Your primary purpose MUST BE to serve every individual artist who is drawn to you, in whatever way, and for whatever reason, at the very highest and best level you and your organization can manage.

Be crystal clear, your success and mine has nothing to do with you or me. Your success is ONLY and EVERYTHING to do with your customer, client or patient. It is ALL and ONLY about them, not you or me. Your self-serving interest, or mine, has no influence at all on what will draw customers or clients. The ONLY attribute that will draw artists to you is the VALUE and RESULT that you provide in your particular field or niche, and through, or as a result of, your particular product, service or treatment.

When you make utmost value and tangible result your primary purpose in business, you will discover artists are drawn to you in their hundreds, thousands, tens of thousands, or hundreds of thousands, mostly through word of mouth and referral.

It’s simple to understand why. Imagine you are, right now, the BEST provider of whatever it is you sell. Nowhere can people or organizations go to receive a higher, better-value, greater, more satisfying result than they receive each time they interact from you.

The minute that’s the case, and my friend, or neighbor, or colleague, or business associate tells artists, of the astonishing value and result he or she received from your product, service or treatment—and I am in the market for the same—that’s the minute you turn your entire business and entire effort into a glorious success, and a sustainable success. Because, why on earth would I, or the hundreds, or thousands of others in the market for what you provide, go to a lessor or unknown seller? I, and they, wouldn’t, in most cases. I would buy from you, because you have come highly recommended. I have been told of your unusual caring, your unusual degree of genuine interest and desire to provide every customer with tangible value and result from their transaction. So your business almost automatically, and very rapidly, flourishes and prospers. You build and sustain an incredible level of satisfaction and delight amongst your artists, and that drives a glorious snowballing of sales and profits and cash. And YOU and your STAFF enjoy a degree of fulfillment rarely experienced amongst most business owners and their staff, because you and they know you’re providing a very high level of service, care, genuine interest and actual result for the artists, or organizations who buy from you.

Serve and Deliver

Every morning, take just a minute or two to remind yourself what your primary function in business is: to serve and deliver actual result to your artists, or client to the highest possible degree. And have your staff daily remind themselves of this too. Staff must know your purpose as a business, and become an integral player in your organization, and a deliverer of this purpose, each to his or her own ability within their particular activity in your enterprise. And then make this purpose functional in your every activity, and every communication, and every transaction throughout the day. You’ll find that it makes a very real and rapid improvement in your day’s activities and results. You’ll find that it influences, for the better, every decision you and your staff make, every letter or e-mail you and your staff write, every advert you write, every communication you have with a artists, and with staff and suppliers. Your artists will recognize your purpose and actions, and will revere you for them, and reward you with their ongoing purchasing, and recommending of you and what you sell to their friends, colleagues, associates, for weeks, months and years to come.