DJ: his role in promoting your music

Dj as a pool member and his role in promoting your music

Nightclub djs must report their club responses to your music to the pool director, generally, between 2-4 weeks. Each dj compiles his own club response report, which he then turns in to the pool director.

The pool director then compiles a final report from each djs report, and provides you with a copy. This report generally includes each club`s listing, address, the response rating to your music, along with an overall average score. You can then use your report as influence to obtain more radio airplay, press coverage, distribution deals, and more.

Now, in addition to having a completely different version of your song(s), you also have another version of the song(s) that you can sell at retail if you wish and, as the saying goes, ‘getting two bangs for your buck’ as a certain number of people will also be interested in your enhanced club version.

An added and peripheral benefit of having a club version of your music is that a number of record pool djs also have specialty or mix shows on stations in their area or, they may even be a part of the main staff on their area stations.

Thus, should a nightclub dj really like your music, and is not simply fulfilling the obligation to play your music in his club, it is very likely that you will begin receiving airplay on his area station as well.

One final note is that radio and retail work very closely within their own local and regional areas, with each apprising each other of what is getting response from listeners, and what is being asked for at retail, respectively. This is why it is vitally important that you are set up with offline retail distribution services.

Now, when you begin the radio promotion and press publicity aspects of your marketing campaign, they can merely serve as ‘icing on the cake’ as opposed to being the only driving factors you have to make the public aware of your music.

In fact, with now including record pools within your marketing, and being able to provide proof to both radio and press of your music`s club response, you are likely to experience much easier access to the media which is a very beneficial and important thing to do.